LATEST · EP. 21
Scale the story, not the gesture: how Vortex Optics became the largest sport optics brand
Joe Hamilton, CEO of Vortex Optics, explains how the company became the largest sport optics brand in the world by choosing the harder right over the easier wrong. He covers the scale objection to generous service, efficiency versus effectiveness, and why care cannot be faked. Useful for any operator weighing service costs against long-term loyalty.
