Our Ecosystem
Exactius Growth·Violet Growth·Castle Roads

Case Studies

Same system. Different industries.

The Growth Operating System deployed across subscription, ecommerce, nonprofit, and DTC — with results tied to contribution margin and LTV:CAC, not vanity metrics.

cs jewelry revenue growth
LuxuryRetailHigh-TicketEcommerceMulti-LocationLTV:CAC

How a Luxury Jewelry Brand Grew Revenue 3x in Three Years

Revenue growth in 3 years

A location-based luxury jewelry brand with transactions ranging from $3K to $150K could not generate quality leads from high-scale digital channels. We built offer-value-based server-side optimization, a POS system integration, and a weekly cadence — growing revenue 3x over three years.

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cs b2b design demos
B2BSaaSDemandGenAttributionDemosLinkedIn

+50% Demos in 8 Months for a B2B Design Platform

+50%
Demos completed in 8 months
3
Attribution models tested and calibrated

A B2B design company serving SMB through Enterprise was plateauing on performance marketing. Attribution across a long-consideration funnel made it impossible to justify investment in upper-funnel channels. We solved the measurement problem — and delivered 50% demo growth in 8 months.

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cs behavioral health admits
HealthcareBehavioral HealthLeadGenMulti-LocationAdmissionsSalesforce

+50% Admit Volume in 180 Days for a Behavioral Health Provider

+50%
Admit volume increase in 180 days

A multi-location behavioral health provider needed to scale online investment with confidence — but had no integrated view across online, offline, and referral channels, and no reliable Cost per Admit tracking. We built the full measurement layer and increased admit volume by 50% in 180 days.

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cs d2c dual attribution
D2CSubscriptionEuropeTVLTV:CACMMMAttribution

How a D2C Brand Doubled Media Investment in 12 Months Without Breaking LTV:CAC

100%
Media investment scaled YoY

A European D2C brand with a complex digital and TV media mix needed to scale investment — but had no framework for managing spend across channels with different measurement characteristics. The Violet Attribution Prism aligned MMM and DDA into a single decision framework, enabling 100% media investment growth while maintaining LTV:CAC discipline.

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cs d2c event day performance
D2CEcommerceEuropeLTV:CACEvent MarketingMMM

How a D2C Brand Used Hourly Attribution to Unlock $7M+ in Annual Profit

>30%
Event-day investment efficiency improvement
$7M+
Annual profit unlocked
15–20%
Overall efficiency lift

A European D2C brand deploying 70% of monthly investment on single event days had no real-time signal to guide bidding decisions. We built hourly attribution and LTV-driven acquisition targets — improving event-day efficiency by 30–40% and unlocking $7M+ in annual profit.

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cs d2c subscription ltv
D2CSubscriptioneCommerceUKLTVCRMMachine Learning

From 0% to 50% Subscription Revenue Without Sacrificing Acquisition

0→50%
Subscription share of total revenue
7+
Paid channels tracked and optimized

A UK D2C brand had a mixed transaction and subscription model but no strategy for transitioning buyers to subscribers. We built ML-powered LTV prediction, redesigned acquisition funnels, and deployed CRM upsell sequences — growing subscription revenue from 0% to nearly 50% of total revenue without reducing new customer volumes.

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cs fintech accredited investors
FintechGlobalInvestor AcquisitionLeadGenGeo-TargetingSalesforce

12x Growth in Global Accredited Investors Across 60 Countries

12×
Active accredited investors in 24 months
60
Countries reached

A global crowd-investing platform managing regulatory compliance across 183 countries needed to grow from a small U.S. base to 5,000+ active accredited investors globally in 24 months. We built a quality-signal-driven acquisition system — achieving 12x growth across 60 countries.

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cs home protection digital growth
SubscriptionHome ServicesOmni-ChannelD2CDigital TransformationPMAX

How a National Home Protection Leader Validated Digital and Built a Scalable Growth Engine

+10%
pLTV:CAC above target in digital-only periods

A Fortune 5000 home protection subscription business had built its entire acquisition model on Direct Mail. With the channel saturating, they needed to validate digital — but had no tracking, attribution, CRM, or benchmarks to build from. We built the full infrastructure and confirmed digital viability with pLTV:CAC 10% above target.

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cs membership sms lead scoring
MembershipNonprofitLeadGenSMSGeo-TargetingLead Scoring

3M Qualified Members in 24 Months Using SMS-Driven Lead Scoring

3M
Qualified members added in 24 months

A national membership organization was facing CPA pressure from highly geo-targeted campaigns, quality issues with leads acquired outside intended regions, and no way to score lead engagement before passing to conversion channels. We rebuilt the acquisition and quality layer — adding 3M qualified members in 24 months.

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cs nonprofit donation growth
NonprofitDonationsD2CCRMSubscriptionPrecision Investment

12x Donation Growth in 8 Months for a Mission-Driven Nonprofit

12×
Increase in total donations (8 months)

A nonprofit raising funds for life-saving gear had no tracking infrastructure, no coherent digital strategy, and a strict 1.3x ROI requirement on every dollar invested. We built the full data and conversion layer from scratch — delivering 12x donation growth in 8 months.

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cs retail contribution margin
EcommerceFashionRetailContribution MarginMMMOmni-Channel

How an eCommerce Company Drove $14M in Contribution Margin in 9 Months

$13.9M
YoY contribution margin increase
9 mo
Time to results
94%
MMM model accuracy (3,000 iterations)

A leading U.S. fashion brand was growing revenue but had no way to measure fully loaded margin at the campaign level. We built an MMM with 94% accuracy, deployed real-time MTA, and restructured investment around margin — delivering $13.9M in incremental fully loaded variable contribution margin in 9 months.

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