+50% Admit Volume in 180 Days for a Behavioral Health Provider

Scaling admissions without a measurement system

This B2C behavioral health provider operates across multiple U.S. states, offering both virtual and on-site treatment. With a ready-to-admit cycle target under 30 days, the admissions pipeline is time-sensitive. The challenge: the team had no integrated view of performance across online, offline, and referral investment channels. They could not confidently scale digital investment because they had no reliable Cost per Admit (CPA) signal tied back to actual admissions — only to leads. And without location-level visibility, budget allocation across regions was largely guesswork.

Building end-to-end funnel visibility

We integrated all investment data — online, offline, and referral — into a single performance view. Salesforce was integrated to track the complete lead-to-admit cycle: from lead generation through to ready-to-admit status. CallRail integration added phone and email data capture. Server-side conversion events were implemented to optimize advertising channels against lower-funnel outcomes — actual admissions, not just leads.

We then created cohort views across channels and regions, enabling the team to take optimization actions every few days aligned to Cost per Admit targets. Different conversion profiles emerged for Google and Facebook, allowing us to set channel-specific CPA targets calibrated to actual admissions data. Resource allocation by level of care was refined based on which programs were generating the highest-converting leads.

50% more admissions in 6 months

With a measurement system that tied digital investment to actual admits, the team could scale with confidence for the first time. Admit volume increased by 50% in 180 days — while staying within ROI constraints across all channels and regions. The cohort-based view continues to drive weekly optimization decisions, and the team now has the data infrastructure to sustain that discipline as it scales.