Whole-Business Analytics · Data Science
The growth agency that's accountable for your P&L.
We designed a new kind of full funnel agency. It's scaled companies to nine-figure exits, IPOs, and $1B+ in enterprise value. How? AI-enabled senior operators, whole-business analytics & data science, and a business model that ties our success to yours.
Start with one function, or take the whole team.
Former CRO at Fiverr and ideeli, scaled to IPO and a nine-figure exit.
Everything a great agency does — run by true operators who own the number with you. Not a retainer. A growth team.
Real outcomes for the companies we've worked with
What our partners say
“Exactius transformed how we scale at Omaze. We went from single-digit daily increases to confidently scaling Meta and other channels' spend by 5× in a single day — with real-time CAC visibility, we optimize throughout the day instead of discovering problems 24 hours too late.
We had a huge growth opportunity and we were in a hurry to go faster, but didn't have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!
The team at Exactius have been instrumental in helping us think how best to scale our audience… a solution that is not one size fits all, but very specific to the needs of MLS.
They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.
We considered building in-house, but Exactius delivered far more than we could have on our own. They connected every dollar of spend to real outcomes — in just 180 days we increased admit volume by 50% while staying within ROI targets.
Everything a modern growth function needs
Hire the whole turnkey growth team, or just the capabilities you need. Every function is run by senior operators and supercharged by our AI playbooks.
Strategy & Leadership
Senior operators set the plan, align the team on the few decisions that matter, and own the number with you.
- Growth strategy & roadmap
- Capital allocation & budgeting
- LTV:CAC target setting
- Testing & experimentation agenda
- Fractional growth leadership
- Board-ready reporting
Paid Media & Buying
Full-funnel media across every major platform, deployed against contribution margin and LTV:CAC — not vanity returns.
- Meta, Google, TikTok & YouTube
- Search, PMax, Demand Gen & Shopping
- Campaign management & pacing
- Affiliate & partnerships
- Audience & server-side signals
- Incrementality-checked scaling
Creative & Production
AI-accelerated creative at agency-grade quality: concepts, copy, statics and video, tested at volume.
- Creative strategy & briefs
- Statics, banners & motion
- Video & UGC-style production
- Copywriting in every channel
- Landing page design
- Creative testing & analytics
Data Science & Engineering
Attribution, incrementality, LTV modeling and the data infrastructure that tells you what's actually working.
- Attribution (MMM & data-driven)
- Incrementality & geo testing
- Predictive LTV modeling
- Tracking, tagging & pipelines
- BI dashboards & hourly reporting
- One source of truth (Violet)
CRM & Lifecycle
Email, SMS and retention programs that turn first purchases into long-term, high-margin customers.
- Email & SMS programs
- Flows, automation & journeys
- Segmentation & personalization
- Retention & winback
- CRM design & copy
- Deliverability & QA
Monetization & Engagement
Pricing, packaging and offer design that lifts contribution margin and unlocks new revenue lines.
- Pricing & packaging
- Offer & promotion design
- Subscription economics
- Upsell & cross-sell journeys
- Conversion rate optimization
- New revenue line design
Affiliate & Influencer
Partner-driven growth run like a channel: programs, creators and deals that pay for performance.
- Program strategy & management
- Influencer sourcing & partnerships
- Creator briefs & UGC pipeline
- Deal structures: CPA, rev-share, flat
- Partner tracking & attribution
- Whitelisting & paid amplification
Proven across every growth model
Cross-pollination of successful playbooks allows us to deliver outsized results.
Ecommerce / DTC
contribution-margin scaling for DTC brands
Explore →Subscription
turning one-time buyers into recurring revenue
Explore →Healthcare
compliant acquisition for regulated care
Explore →B2B
qualified demand, not vanity MQLs
Explore →Nonprofit & Membership
donor acquisition that compounds
Explore →Multi-location
capital-efficient scaling
Explore →Fintech
infrastructure for complex acquisition models
Sports & Live Events
investment deployed in a single day
Explore →We build your growth around one number — lifetime value vs. CAC
Whether you're B2B or B2C, we deploy the full infrastructure — tracking, attribution, predictive LTV and one source of truth — to measure lifetime value against CAC in real time, then run a scalable playbook that compounds profit, not just volume. It's the Growth Operating System, installed in your business.
Install the infrastructure
Server-side signals, attribution and predictive LTV modeling — the plumbing most teams never build.
See the real number
LTV:CAC and contribution margin in one source of truth (Violet), live — not platform-reported ROAS.
Scale the playbook
We push spend only where LTV:CAC holds, across channels and markets. A repeatable engine, B2B or B2C.
The scale running through our system
Most teams optimize to what the platforms report. We build the system that shows you what's actually profitable.
We didn't bolt AI on. We rebuilt the playbook around it.
Every stage of our growth system is run by AI and supervised by operators — so the work that used to take an agency weeks happens in days, at higher quality, for less.
See everything
AI ingests every signal — spend, contribution margin, LTV:CAC — into one source of truth.
Decide faster
Models surface where to allocate capital next; operators make the call.
Build at speed
AI drafts creative, copy, audiences and analysis; humans QA and ship.
Launch & learn
Live results feed straight back into the loop — the system compounds.
Playbooks that took weeks now run in days — without adding headcount or cost.
Our analytics infrastructure gives every decision a trusted LTV:CAC signal, not guesswork.
AI does the heavy lifting; senior operators own strategy, judgment and your number.
Every model, every draft, every allocation call is supervised by a senior operator who owns your number.
Simple, staged, and proven before it scales
We start by checking we can actually help — for free. Then we prove it in a controlled test before a dollar of real scale is deployed.
Diagnose — can we help?
- A true deep-dive with you into the key drivers of your business
- Real analysis of your challenges, built on our framework and experience
- Tangible value you keep — whether or not we work together
Build & run the test plan
- Data foundation + early quality signals
- Predictive LTV and signal engineering
- Test the channels effectively at controlled spend
Scale
- Scale where LTV:CAC holds
- Deploy to your financial goals and constraints
- Full alignment of interest
See how your unit economics and channel performance really stack up — before you commit to anything.
Operators who've built and scaled real companies
Founded by David Manela, former CRO at Fiverr (scaled to IPO across 180 countries) and ideeli (#1 Inc. 500, nine-figure exit), and Paul Hurley, CEO of four VC-backed companies who grew ideeli from $0 to $200M in five years. Backed by 100+ operators across four offices.
Built for scalable, capital-efficient growth
Combining proprietary technology, embedded teams, and growth capital to scale ambitious companies worldwide.
We embed operators who scale your business
Exactius provides purpose-built growth solutions combining cross-functional experts, the powerful Violet Growth Platform, and proven playbooks to drive scalable, sustainable expansion for ambitious companies.
Built by operators, for operators.
An AI-powered Growth Platform, with engineering and advisory services tailored to your business. Violet connects fragmented data sources into a single source of truth for decision-making.
Customer acquisition financing — capital structured around your unit economics.
Castle Roads provides equity capital and strategic support to growth-stage companies, structuring financing around the unit economics that drive sustainable scale.
The reference behind capital-efficient growth
One question per entry. Plain language, the formula, and the Exactius take.
Attribution & Measurement
Incrementality testing, media mix modeling, holdout tests, multi-touch attribution, and what the signal loss after iOS 14 actually broke — and how to fix it.
Unit Economics
LTV:CAC, blended vs incremental CAC, payback period, contribution margin, and LTV forecasting — the ratios that determine whether growth is efficient or just expensive.
Media & Creative
Creative fatigue, ad frequency, hook rate, thumb-stop rate, UGC vs produced creative, and platform-specific principles for Meta, TikTok, and YouTube.
Growth Systems & Operations
Growth loops, growth governance, northstar metrics, experimentation velocity, and the operational difference between an embedded team and an agency retainer.
Data & Signal Quality
First-party data strategy, CAPI, modeled conversions, data clean rooms, predictive LTV, and cohort analysis — what to trust when the platform signal is broken.
The questions we hear most
How is an AI-first agency different from a normal one?
We run the same growth functions a great agency does, and we leverage the most advanced AI to be smarter, faster and more effective at every stage, supervised by growth operators. As AI advances, we float on top, while old-school agencies fall behind.
Are you a marketing agency?
Yes. Exactius is a growth agency accountable for its clients' P&L: performance marketing, strategy, creative, and whole-business analytics and data science, engaged one function at a time or as a full team, for consumer brands from $5M to $100M.
What does working with Exactius actually look like?
A senior, cross-functional squad (strategy, paid media, creative, data science and CRM) plugs into your org and operates day to day. We run against your financial goals with real-time LTV:CAC visibility, own the number alongside your team, and bring you the calls that need a decision. Engage the full squad, a single focus lane, or just the analytics layer.
What kinds of companies do you work with?
Scaling companies across ecommerce/DTC, subscription, multi-location, B2B, fintech, healthcare, sweepstakes & prize draws, nonprofit & membership, and sports & live events.
Book your free consultation.
We're looking forward to connecting with you. Let us know who you are and we'll be in touch right away.