How it started
We'd both scaled businesses to hundreds of millions and watched the same system fail. So we built the one we wished we'd had.
David Manela and Paul Hurley didn't set out to build a growth agency. David had just come off scaling Fiverr's growth across 180 countries into IPO — and before that, helping build ideeli into the #1 company on the Inc. 500 before a nine-figure exit. Paul had grown ideeli from $0 to $200M in five years and gone on to lead four more VC-backed companies. Between them, they'd done the thing most agencies only claim to understand.
What they kept seeing, across every company and every vertical, was the same breakdown. Teams executing hard against a system that was never built to convert demand into long-term profit. Capital allocated to channels. Campaigns optimised for ROAS. No reliable LTV:CAC signal. No cross-functional accountability. The growth infrastructure didn't exist — and no one was being held responsible for building it.
Exactius was the answer to that. Not a consultancy that produces recommendations and leaves. Not an agency that manages channels on retainer. An embedded operator — deploying the Growth Operating System inside scaling companies and running it until growth compounds.
Our Founders
Built by operators who have done it before
Exactius was co-founded by two people who have scaled businesses to hundreds of millions — and built the system they wished they'd had.
How we're different
Not an agency. An embedded operator.
The agency model
The Exactius model
The Team
Scale and reach
One integrated squad. Four cities. Deployed across seven industries.
Our Leadership
The heads behind the squad
Each function is led by a specialist who has operated inside scaling businesses — not just consulted for them.
Michael Skorupa
Head of Performance. Leads paid social and performance marketing across partner portfolios — managing capital allocation across channels with LTV:CAC as the primary success metric.
Gal Adar
Head of Data & Engineering. Leads data science, attribution modelling, and the Violet infrastructure layer — the system that produces the contribution margin-based LTV:CAC signal every squad runs on.
Anat Halbrecht
Head of Partner Growth. Leads growth strategy and partner relationships — the primary point of accountability between Exactius squads and the leadership teams they embed with.
Laurent Bouaziz
Head of Creative. Leads ad creative, landing pages, and performance creative testing — building and iterating the creative layer that feeds the Capital Allocation Loop.
Ran Mor
Head of CRM. Leads lifecycle marketing, retention sequences, and CRM strategy — operating the post-acquisition loop that turns acquired customers into long-term LTV.
Our values
What we stand for.
The principles that shape how we work with each other and with the companies we embed inside.
Operator Mindset
We don't just advise — we've built and scaled companies ourselves. Every strategy is informed by real operational experience, not theory.
Capital Efficiency
Growth at any cost is not growth. We obsess over unit economics and LTV:CAC to ensure every dollar invested drives sustainable, profitable returns.
Data-Driven Execution
Decisions are grounded in data, not gut feelings. Our proprietary analytics infrastructure gives us — and our partners — an unfair advantage.
Long-Term Partnership
We’re not a vendor. We embed with your team, align incentives, and build for compounding growth over quarters and years.
Questions About Exactius
Frequently asked
Who founded Exactius and what is their background?
Exactius was co-founded by David Manela and Paul Hurley. David previously served as CRO at Fiverr, scaling growth across 180 countries before IPO, and at ideeli, which he helped build to #1 on the Inc. 500 and a nine-figure exit. He developed the Growth Operating System — the methodology Exactius deploys inside scaling companies. Paul Hurley brings deep operational and commercial experience across high-growth scaling businesses, having led four VC-backed companies and grown ideeli from $0 to $200M in revenue, raising $150M+ in venture capital.
What is the Growth Operating System?
The Growth Operating System is the methodology Exactius uses to deploy and operate growth inside scaling companies — developed by David Manela. It combines a Capital Allocation Loop (Data → Decision → Execution → Deployment), Growth Infrastructure powered by Violet, and a cross-functional squad structure. It replaces ad hoc campaign management with a system accountable to LTV:CAC and contribution margin. The full framework is documented at davidmanela.com/frameworks/growth-operating-system.
Where is Exactius based?
Exactius operates across four cities: Brooklyn (New York), Tel Aviv, Kyiv, and Madrid. The distributed team of 125+ operators gives Exactius near 24-hour coverage capability across performance marketing, BI, CRM, and creative production — deployed as a single integrated growth squad inside each partner organisation.
What makes Exactius different from a growth marketing agency?
Exactius is not a marketing agency. Agencies manage channels on retainer and optimise for ROAS — we embed a cross-functional growth squad inside your organisation and operate the full Capital Allocation Loop. The distinction is accountability: agencies are accountable to campaign metrics, Exactius is accountable to LTV:CAC and contribution margin. We don't produce recommendations and leave — we execute, operate, and stay through Scale.