Proof
The scale running through our system
Measurement built on real volume.
What we build
One source of truth for LTV:CAC
The infrastructure to measure lifetime value against CAC, and the operators who act on it.
Tracking & attribution
Server-side tracking and multi-touch attribution that survive privacy changes.
Predictive LTV
Machine-learning models that forecast lifetime value, not just last-click revenue.
One source of truth (Violet)
Marketing, CRM, and finance data connected into a single LTV:CAC signal, powered by Violet.
Incrementality testing
Geo and holdout tests that prove which spend is actually incremental.
Marketing mix & budget models
Where the next dollar earns the most contribution margin.
Executive reporting
CEO, CFO, and CMO working from the same numbers, reconciled to the P&L.
Frequently asked
Is this just a dashboard?
No. Violet is the platform that connects your data into one source of truth, but Exactius is the operators who act on the signal. We build the infrastructure and then use it to allocate capital, not just report on it.
Can you work with our existing data team?
Yes. Our whole-business analytics are built to make your existing team better, not to work around them. Operators join your team and plug into the stack you already have.