Proof
Strategy grounded in operating experience
Built by operators who have scaled businesses, not advised from outside.
What strategy covers
From thesis to capital allocation
Strategy that ties directly to how you deploy capital.
Growth thesis & positioning
Where growth actually comes from, and the position that wins it.
Channel & budget mix
Capital allocated across channels by expected contribution margin, not habit.
LTV:CAC & unit economics model
A shared model of what a customer is worth and what you can pay to acquire one.
Roadmap & sequencing
What to do first, what to defer, and what to stop, tied to the P&L.
Pricing & offer strategy
Packaging and pricing tuned to lifetime value, not just conversion.
Board & CFO narrative
The growth story in the language your board and CFO already use.
Frequently asked
Do you just deliver a strategy and leave?
No. A traditional consultancy produces recommendations and hands them back. Exactius operators set the strategy and stay to run it, accountable to LTV:CAC and contribution margin. Strategy and execution are one engagement, not two.
Can we start with strategy only?
Yes. Many clients start with one function. Strategy is a common entry point, and you can expand to performance marketing, creative, or whole-business analytics as the plan needs them, or take the whole team from day one.