Proof
The scale behind the practice
Real spend, measured against real profit.
What we run
Every paid channel, run against profit
One team across the full paid stack, accountable to LTV:CAC and contribution margin.
Paid social
Meta, TikTok, and emerging platforms, scaled only where the unit economics hold.
Paid search
Google and Bing, structured around incremental profit, not last-click ROAS.
YouTube & video
Full-funnel video that builds demand and converts it, measured end to end.
Programmatic & display
Prospecting and retargeting tied back to real contribution margin.
Affiliate & partnerships
Partner channels managed to CAC targets, not vanity volume.
Retail media & marketplaces
Amazon and retail media planned alongside your D2C economics, not in a silo.
Frequently asked
Are you a performance marketing agency?
Performance marketing is the function most clients start with, and our performance marketing practice competes with the best dedicated shops. But Exactius is a full-funnel growth agency: paid media is one of four functions we run, alongside strategy, creative, and whole-business analytics and data science. The difference is what we're measured on: your P&L, not platform marketing dashboards.
How is this different from a traditional performance marketing agency?
A traditional agency optimizes to platform metrics like ROAS. Exactius operators run the same channels but tie every dollar of spend to your actual profit through whole-business analytics, accountable to LTV:CAC and contribution margin. If the ads aren't making you money, we're the first to say so.