The Problem
The symptoms of a broken growth system
A healthy growth system has one primary signal: LTV:CAC. Every channel, every dollar, every campaign decision traces back to that number. When the system is broken, that number either doesn't exist, isn't trusted, or doesn't inform decisions
Marketing and finance don't agree on the numbers
Marketing reports ROAS. Finance reports payback. Your CFO and CMO are in the same room looking at different realities. No one knows which one is right.
Growth is fast but margin is shrinking
Revenue is up. Contribution margin is flat or down. The business is growing into lower profitability and the system doesn't have a clear answer for why.
You don't know which channels are actually working
The attribution model is contested. Every channel claims credit. Incrementality is a conversation, not a number. You're flying blind.
The team is executing. The system isn't compounding
People are working hard. Campaigns are running. But the flywheel isn't turning. Growth feels like effort, not momentum.
What We Give CEOs
What a Growth Operating System deployment gives you
Not a report. Not a recommendation. A running system accountable to your P&L.
One number you can trust
Violet connects your ad platforms, CRM, and finance data into a single LTV:CAC signal. Marketing and finance finally look at the same number.
Operators inside your business
We embed — not advise. A senior growth leader sits inside your business, accountable to contribution margin alongside your leadership team.
Weekly capital allocation decisions
The Capital Allocation Loop runs every week — reallocating budget based on contribution margin signal, not ROAS or gut feel.
A system that accelerates
The Accelerate phase embeds the GOS inside your team — hiring profiles, operating rhythms, and documentation. The system keeps compounding after we do.
Your Role in the Engagement
What you're involved in. What you're not.
What you do
What we handle
Built by Founders
We've been in your seat
David Manela
Former CRO at Fiverr, where he scaled the business across 180 countries to IPO. Former CRO at ideeli, which reached #1 on the Inc. 500 and exited at nine figures. David developed the Growth Operating System from 25 years of building and operating growth systems at scale.
Paul Hurley
Founder and CEO of four VC-backed companies, including two DTC and two SaaS businesses. At ideeli, grew from $0 to $200M revenue in five years. Has raised $150M+ in venture capital across his career.
Proof
What CEOs see after deploying the GOS
The most important thing a CEO can know is whether growth is compounding or eroding. Most don't find out until it's too late to course-correct.
Most growth problems aren't execution problems — they're system problems. The marketing team is executing. Campaigns are running. ROAS looks fine. But contribution margin is flat, or declining, and the business is growing into lower profitability. Without a unified LTV:CAC signal — one that marketing and finance both trust — capital is being misallocated every week, with no mechanism to catch it.
Exactius embeds the Growth Operating System inside your business. Violet unifies ad platforms, CRM, and finance data into a single LTV:CAC signal. The Capital Allocation Loop runs every week — reallocating budget based on contribution margin, not platform ROAS. A senior growth leader sits inside your leadership team, accountable to the same P&L you are, not a monthly deliverable.
Partners typically see a reliable LTV:CAC signal in place within the first 30 days, and meaningful contribution margin movement within the first 90. Across Exactius engagements, the median outcome is $14M in incremental contribution margin over nine months. And unlike agencies, the system transfers — documentation, hiring profiles, operating rhythms — so growth keeps compounding after the engagement ends.
Questions from CEOs
Frequently asked
How involved do I need to be?
The Capital Allocation Loop includes a weekly executive alignment session — typically 60 minutes with you or your CFO/CMO. Beyond that, the squad operates autonomously. You see the signal. We do the work.
How is this different from hiring a CMO?
A CMO builds a team and sets strategy. Exactius embeds the full team — and the system they run on. Many partners bring Exactius in while searching for a permanent growth hire.
What does the engagement cost?
Engagements are scoped based on your business model, media investment, and the functions deployed. Book a call — we'll be direct about whether the economics make sense for your stage.
Can you work with my board or investors?
Yes. We regularly present to boards and investor groups — walking them through the Growth Operating System, the LTV:CAC signal, and the capital allocation framework.
What is the Growth Operating System?
The Growth Operating System (GOS) is a methodology for deploying and operating growth inside scaling companies — developed by David Manela. It combines a Capital Allocation Loop, Growth Infrastructure powered by Violet, and a cross-functional squad structure. The GOS replaces ad hoc campaign management with a system that compounds LTV:CAC over time.