Pillars of Success
As you scale, it’s crucial to identify your core competencies. These are the areas where you should allocate resources and focus because they will drive the most enterprise value. The other areas can be managed differently, where you can lean on the know-how of others (partners, agencies, freelancers). I have used this simple framework to help in making this decision, particularly in the context of what drives growth.
With Brand and Product being the primary drivers for customer engagement and monetization, they are the pillars of sustainable success. Therefore, they shouldn’t be outsourced. On the other hand, Growth offers many opportunities.
Of course, I’m biased—this is precisely why we built Exactius six years ago.
David Manela
David Manela is the founder of Exactius and creator of the Growth Operating System — a framework for deploying capital-efficient, compounding growth inside scaling companies.
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