
Evolving Growth Challenges Require Adaptive Teams
As companies scale, growth challenges evolve. Marketing strategies that work early on often lose effectiveness as the business matures. This requires growth teams to adapt their focus and capabilities over time.
We take an agile approach to align our squads to partners' changing needs. As David Manela, Managing Partner, explained:
“The way we approach every single partnership is to deploy the right team at the right time, and deploying the right team at the right time means it is a team that is able to answer the demand of the business today and can start to deploy the playbook that you need for the next six to twelve months.”
Tags:CEO / Founder
Z
Zan Bennett
David Manela is the founder of Exactius and creator of the Growth Operating System — a framework for deploying capital-efficient, compounding growth inside scaling companies.
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