# Exactius

> Exactius is a full-funnel growth agency accountable for its clients' P&L. Its AI-enabled senior operators provide performance marketing, strategy, creative, and whole-business analytics and data science, engaged one function at a time or as a full team. It serves consumer and B2B companies where paid marketing is a main growth lever, through two practices: one for companies from $5M to $100M and one for companies from $100M to $1B.

Exactius operators join the client's team and run growth day to day, measured on the client's P&L rather than platform dashboards. Every engagement deploys Violet, its AI-powered platform, to turn fragmented data into one source of truth for LTV:CAC. Castle Roads, customer-acquisition financing, is a separate affiliated company engaged independently.

## Company
- [About / Who We Are](https://exacti.us/about): Founding story, team, and the four-city operator model (Brooklyn, Tel Aviv, Kyiv, Madrid).
- [Careers](https://exacti.us/careers): Open roles across the Exactius operator network.

## How We Work
- [Exactius Growth](https://exacti.us/growth): The four functions Exactius runs, performance marketing, strategy, creative, and whole-business analytics and data science, accountable for your P&L.
- [How It Works](https://exacti.us/growth/how-it-works): Engagement model, from diagnostic to running growth day to day.
- [Growth Diagnostic](https://exacti.us/diagnostic): Free self-assessment tool to identify where a company's growth is breaking down.

## Services
- [Performance Marketing](https://exacti.us/performance-marketing): Google, Meta, and every paid channel, run as a full-funnel growth agency and measured on your P&L, not platform dashboards.
- [Strategy](https://exacti.us/strategy): Growth thesis, channel mix, and capital allocation, set and then run, accountable to LTV:CAC and contribution margin.
- [Creative](https://exacti.us/creative): Ads, landing pages, and lifecycle creative built to lower CAC and lift contribution margin, not to win awards.
- [Whole-Business Analytics & Data Science](https://exacti.us/analytics): Tracking, attribution, predictive LTV, and one source of truth for LTV:CAC, powered by Violet.

## Solutions by Role
- [For CMOs](https://exacti.us/growth/by-role/cmo): How Exactius works with marketing leadership on acquisition, retention, and reporting.
- [For CFOs](https://exacti.us/growth/by-role/cfo): Aligning growth spend to LTV:CAC, contribution margin, and capital efficiency.
- [For CEOs & Founders](https://exacti.us/growth/by-role/ceo-founder): Diagnosing and fixing growth stalls at the leadership level.

## Industries We Serve
- [Ecommerce](https://exacti.us/growth/for/ecommerce)
- [DTC & Subscription](https://exacti.us/growth/for/dtc-subscription)
- [B2B](https://exacti.us/growth/for/b2b)
- [Healthcare](https://exacti.us/growth/for/healthcare)
- [Sports](https://exacti.us/growth/for/sports)
- [Nonprofit](https://exacti.us/growth/for/nonprofit)
- [Multi-Location](https://exacti.us/growth/for/multilocation)

## Case Studies
- [All Case Studies](https://exacti.us/growth/case-studies): Client results across ecommerce, subscription, B2B, healthcare, and nonprofit growth engagements.
- [D2C Subscription LTV Growth](https://exacti.us/growth/case-studies/d2c-subscription-ltv)
- [D2C Dual Attribution](https://exacti.us/growth/case-studies/d2c-dual-attribution)
- [B2B Design Demos](https://exacti.us/growth/case-studies/b2b-design-demos)
- [Fintech Accredited Investors](https://exacti.us/growth/case-studies/fintech-accredited-investors)
- [Behavioral Health Admits Growth](https://exacti.us/growth/case-studies/behavioral-health-admits)
- [Nonprofit Donation Growth](https://exacti.us/growth/case-studies/nonprofit-donation-growth)

## Featured Insights
- [Growth Agency vs. Performance Marketing Agency: Which Do You Need?](https://exacti.us/blog/growth-agency-vs-performance-marketing-agency): How the two categories differ, and how to tell which one your company needs.
- [What Is the Growth Operating System?](https://exacti.us/blog/what-is-the-growth-operating-system): The framework developed by David Manela, explained.
- [Growth Isn't Your Problem. Your Operating System Is.](https://exacti.us/blog/growth-isnt-your-problem-your-operating-system-is)
- [How to Use LTV:CAC as the Shared Language Between CMO and CFO](https://exacti.us/blog/how-to-use-ltv-to-cac-as-the-shared-trusted-language-between-cmo-and-cfo)
- [The KPI Language Every CEO Needs to Speak](https://exacti.us/blog/kpi-language-every-ceo-needs-to-speak)
- [Capital Efficiency for SaaS Startups](https://exacti.us/blog/capital-efficiency-saas-startups-metrics)
- [Subscription Metrics That Drive Growth](https://exacti.us/blog/subscription-metrics-that-drive-growth)
- [Answer Engine Optimization for Subscription Brands](https://exacti.us/blog/answer-engine-optimization-subscription-brands)
- [The Hidden Risks of Rapid Growth: What Every CEO Needs to Know](https://exacti.us/blog/the-hidden-risks-of-rapid-growth-what-every-ceo-needs-to-know)

## Optional
- [Full Blog Archive](https://exacti.us/blog): 90+ articles on growth strategy, CMO/CFO alignment, subscription economics, and marketing operations.